When we refer to business structure, we don’t mean legal or financial. Structure for us is about evaluating how the business is designed and engineered for performance, profitability and growth. In many cases, the design of a business determines its success. Designing a successful enterprise starts with thinking about three things:

• What you want your company to do,
• Who you’re going to serve, and
• How you’re going to be different in the marketplace

The first thing we look at is the products, pricing and profit margin. We want to make sure that your business model is designed for growth. A business can't be designed as a finished product. It needs to evolve and grow as it acquires knowledge and experiences. The process of designing a business is just like designing a map for it to take the right steps and reach the desired goal. The first step is to visualize what you want your company to become. Done well, the end result will be a successful company that can grow exponentially.